KevinIole.com

The new logo for keviniole.com, with the Las Vegas skyline as the backdrop.

When I set out to build this site, one of my goals was to have a professional looking logo. I simply did not have the talent to create one myself, but I knew what I wanted.

My goal was to establish an identity that connected me and Las Vegas. I was hoping to have some kind of identification with the fight game, since that is my full-time gig at Yahoo Sports. I had difficulty envisioning something I liked that had a fight-element since if I made a logo that included a ring, or a cage, or boxing or MMA gloves, it gave off the impression that I was a fighter, which I am most definitely not.

As I thought about it, I thought about adding the Skyline of Las Vegas to my logo. I have lived in Las Vegas for half of my life and, thus, the city is closely connected to me as well as to the fight game.

I also wanted some sort of classic logo, and two came to mind: The Los Angeles Dodgers and the New York Yankees. I like the colors and the clean look of the Dodgers’ logo better and so I thought that I wanted to loosely base my logo off of it.

I advertised on Craigslist for someone to design a logo for the site and had hundreds of responses. I was overwhelmed not only by the size of the response, but also by the talent of the people who responded to the ad.

I wound up hiring Sin City Multimedia, a small company that, as it turned out, is located less than two miles from my home. I expressed to Brooke my thoughts and she turned it quickly into what I had in my mind’s eye but could never do.

I like it quite a bit and I hope you do, too.

I’d love to hear your thoughts on the logo, as well as anything about the site, in the comments section.